Face Laboratory is a virtual exhibition project created by Cody Lai Chun Man and Chow Hiu Kwan in 2019. The project involved researches and studies on marketing and customers behaviour, creating the brand identity and promotion strategy.
Brand Statement
Face Laboratory is aim at breaking the rule of beauty in general, using golden ratio and proportion rules to refine beauty standard, even if they are not fit in the rules, we can still be beautiful.
The Identity
The graphics shows the different “weirdly beautiful faces” and the measuring process represents the strict beauty standard and pressure of being beautiful. The message behind was, although the faces are not "qualified" as a beauty, there is nothing wrong with it. With the bright and vibrant colour and minimal graphic style, these posters gives the chic and modern vibe.
