Friday Mingpao ( 開眼), an art and cultural supplement of Mingpao Newspaper (明報) which has been published since Septemper 2023. Each issue includes in-depth coverage and reviews on contemporary arts, movies, architecture, and design. The name 「開眼」 in Chinese means “eye-opening” which aimed to bring inspiration and raise their interest about art and culture.
The logotype highlighted the action "open" (開) by the reflectional symmetry particles, the extended strokes also symbolised the exploration in art and culture aspect. For the second word "眼" (eye), there is an eye symbol to emphasis that we are encourage people to observe. Also, the throw stroke (撇) was replaced as a circular dot which represents Friday—the day of Venus, the goddess of beauty.
A custom typeface was created for every section, which collate with the visual style of the logotype.
To bring a modern atmosphere to the brand, the layout design is minimalistic, clean, and energetic. Most of the pages are based on a 12-column grid system, which maintains consistency throughout the dynamic layouts. Big text with brand colour was introduced to some of the pages to create a focal point of the page and create a highlight of the spread.
For digital platforms, brand colour, typography, and icons were also maintained with adjustments to adapt to digital displays.
